Tuesday 26 November 2013

Regional identity!

I am from Warwickshire/Leicestershire.
When someone is in a bad mood, I say they are "Mardy". Recently I found out that's not a word that's used all around England. I have been told, even by people who live 15 minutes away from me that I speak poshly. 
I think I can tell where someone is from by their accent but not by their clothes or the way they spend their money.
I believe that people from rural and urban areas are slightly different in the way they have been brought up, but that doesn't mean that they are completely different in their personalities. In some people, you can tell where they grew up, some you can't. It doesn't define you as a person. 
In the past, you could definitely tell between rural and urban backgrounds as they were so much more different years ago, now there are some aspects that are the same. 
Essex- Stupid, dumb, silly, no education, rich, fake tan

Friday 22 November 2013

Essay Research - Big Six

MONEY.

- Budget.
  • Bigger budgets
  • Bigger investments
  • Multi billion dollar companies
  • Internation conglomerates
  • Bigger stars
  • More SFX
  • More location
  • Higher profile director
  • More/better marketing
- Directors
  • Attract well known directors
  • Quentin Tarantino
  • Peter Jackson
  • Michael Bay
  • Steven Spielberg
  • Christopher Nolan
  • James Cameron
- Marketing
  • Do more/more expensive
  • Blanket marketing (lots of it)
- Studios
  • Well known
  • Famous brands
  • Successful
  • They make 'good' films
- Cast/stars
  • A list stars
  • B list?/well known
  • Robert Downey Jnr
  • Angelina Jolie
  • Christian Bale?
  • Tom Cruise
  • Leonardo DiCaprio
- Screens
  • More screens
  • Longer runs
- Producers
  • Famous
  • Will aggressively push their films
  • For example, Harvey Weinstein (not big six though)
  • More money (again)
- Technology
  • Latest developments
  • e.g. 3D, 4D etc.
  • For example, Avatar took 10 years, developed cameras to shoot film

- The Big Six dominate 76.5% share of the market
- 60.1% of audience members prefer action/adventure genre
- Roughly 9/10 films shown in the UK are produced by The Big Six

Star Trek Into Darkness Research

Friday 15 November 2013

Kill List Research

WARP X-
  • Brittish film production company
  • Based in sheffield, with furthur offices in Nottingham and London
  • Founded in 2005
  • Produces feature films
  • Its a digital film studio, that produces feature films in the UK with budgets usually between £400,000 and £800,000
  • Serves as a format for new directors to create movies for the first time on a lower budget scale
  • It began with support from organisations such as Warp Films, Film Four, the UK Film Council etc.
  • Its filmography includes "Donkey Punch", "Kill List", "Hush" and "For Those in Peril" 

STUDIO CANAL-
  • French based production and distribution company
  • Owns the third-largest film library in the world
  • Owned by the Canal+ Group and Universal Studios
  • Founded in 1988 by Pierre Lescure
  • Has strong links to Universal Studios
  • Its film library includes Terminator 2:Judgement Day, The Carry On series, The Ladykillers, Total Recall etc.
  •  It acquired UK-based distributor Optimum Releasing in 2006
  • Also acquired german distributor Kinowelt in 2008, who distributed their films up to that point
  • Both these companies have now been renamed as StudioCanal#
FILM YORKSHIRE-
  • Its a registered charity
  • It finds, preserves and provides public access to moving image made in or about the Yorkshire region.
  • Their growing collections currently contain over 50,000 titles
FILM FOUR-
  • Digital television channel available in the UK and ireland
  • Owned and operated by Channel Four Television Corporation, that screens films.
  • Offers films in standard definition free of charge
  • Viewers must have a paid subcription with Virgin Media or Sky
  • Started in 1982
  • Has been responsible for backing a large number of films made in the UK
  • Costs £5.99 a month, eventually rising up to £7
  • Spin-off channels include Film4 +1 and Film4 HD
UK FILM COUNCIL-
  • Was a non-departmental public body set up in 2000 by the labour government to develop and promote the film industry in the UK
  • Was constituted as a private company
  • Was funded through sources including the National Lottery
  • The Chief Executive Officer was John Woodward
  • On 26th July 2010, the Conservative - Liberal Democrat coalition abolished the council
  • It closed on March 31st 2011, with many of its functions passing to the British Film Institute
  • The councils distribution and exhibition department worked to make non-mainstream films more widely available to cinema audiences
  • The UKFC also funded the Skillset Film Skills Fund, nine regional screen agencies, the British Film Institute
ROOK FILMS-
  • Film production company

Tuesday 12 November 2013

Essay on gender

"How is gender represented in 'doctor who'?" (Martha clip)  Martha, master, women in red dress & doctor
 
Within TV dramas, females are normally portrayed as the weaker sex. This clip challenges that statement as Martha is the hero within this. She defeats the Master, who is meant to be the stronger sex, but is still under command  by the Doctor.
This is proven within the first scene in this clip, where Martha walks in. This could be perceived as being the male gaze, as she is walking in and everyone looks at her, this is backed up by the fact that she is wearing a tight, black costume, and she is quite an attractive girl. Martha has a worried look on her face that could be interpreted as her being vulnerable because of her facial expression. This is then challenged by the fact that when Martha throws back her teleportion device, she throws it with passion, in an angry manner, even though the Master is above her. 
The wide shot that is showing that Master above everyone is significant because is shows the power that he has over Martha, it shows his male dominance. This is expanded by the Master commanding Martha to kneel before him. Making her obey his command shows who has the power to the viewers. The significant of the kneel is it shows Martha in a vulnerable pose, as she is lower than everyone else. Also, the kneeling pose is a sign of forgiveness, and even though Martha is not that bad guy and was forced to kneel down, it is still signifying her apology. This can be seen as the male gaze as men seem to 'get a kick' out of women on their knees, begging for their mercy as it can be seen as quite a sexual pose for a woman to have towards a man. 
I could also interpret the male gaze into the woman who stands behind the master throughout the clip, this woman is nameless as she has no main role in the clip. She stands there throughout the clip and doesn't say much, she is there for the male gaze only. The costume and posture of the woman is important as she is wearing a tight, revealing red dress and is standing in a very sexually womanly pose throughout the clip. This shows women in a bad way as they are shown as objects, something to be looked at, this is proven by the lack of dialogue from the sexy woman. 
Another way this can be looked at is the fact that the only dialogue by this woman in the red dress is her disobeying her master. She is obviously on the side of the master at the beginning of the clip as she is up on the podium with him and is standing behind him, supporting him, this is then changed as she is shown saying "", which in fact, makes the master have less powers and restores the powers of the doctor. This shows women as being disrespectful and not loyal because she so easily goes against the master. 
Martha is the complete opposite of the "normal" female character in TV dramas, she is independent and strong willed. Although Martha obeys all of the Masters commands, making the audience think she is vulnerable, she turns it round into the Master towards the end. Showing the power has changed to Martha, a woman. Being in control of a man. Although this shows women in a good light, that they cannot be controlled and are independant, it can still be classed as the male gaze. This is because many men are attracted to high power, independant women as this is what Martha is. However, she is still under the control of the Doctor, who she sets free. 
In conclusion, I believe that gender is shown in both lights within this clip. Woman are shown as weak and vulnerable but also as strong and independant. I do not think it is possible to stereotype women as being the weaker sex within tv dramas as they are not in many cases. 


NOT FINISHED

Wednesday 6 November 2013

Male Gaze

Choose an advert, a clip from a music video, film or TV show, analyse and apply the gaze theories (Laura Mulvey et al) to both. Apply the looks (listed above) to your advert and video where appropriate. You will present your video clip or advert period 5 today (6/11/13)



- Woman turn from sophisticated looking "office" worker type to animal, jumping in fountain.
- Emphasises boobs when jumper into fountain, see bra through shirt
- Given the "invitational" look at the beginning when first smelling the perfume
- Girl has nothing to do with the product
- Insinuates that men will be more powerful and attractive to women if they use the product












Four types of facial expressions

Chocolate Box: half or full-smile, lips together or slightly parted, teeth barely visible, full or three-quarter face to camera. Projected mood: blandly pleasing, warm bath warmth, where uniformity of features in their smooth perfection is devoid of uniqueness or of individuality.










Invitational: emphasis on the eyes, mouth shut or with only a hint of a smile, head to one side or looking back to camera. Projected mood: suggestive of mischief or mystery, the hint of contact potential rather than sexual promise, the cover equivalent of advertising’s soft sell.









Super-smiler: full face, wide open toothy smile, head thrust forward or chin thrown back, hair often wind-blown. Projected mood: aggressive, ‘look-at-me’ demanding, the hard sell, ‘big come-on’ approach.











Romantic or Sexual: a fourth and more general classification devised to include male and female ‘two-somes’; or the dreamy, heavy-lidded, unsmiling big-heads, or the overtly sensual or sexual. Projected moods: possible ‘available’ and definitely ‘available’.