Essay Research - Big Six

MONEY.

- Budget.

• Bigger budgets
• Bigger investments
• Multi billion dollar companies
• Internation conglomerates
• Bigger stars
• More SFX
• More location
• Higher profile director
• More/better marketing

- Directors

• Attract well known directors
• Quentin Tarantino
• Peter Jackson
• Michael Bay
• Steven Spielberg
• Christopher Nolan
• James Cameron

- Marketing

• Do more/more expensive
• Blanket marketing (lots of it)

- Studios

• Well known
• Famous brands
• Successful
• They make 'good' films

- Cast/stars

• A list stars
• B list?/well known
• Robert Downey Jnr
• Angelina Jolie
• Christian Bale?
• Tom Cruise
• Leonardo DiCaprio

- Screens

• More screens
• Longer runs

- Producers

• Famous
• Will aggressively push their films
• For example, Harvey Weinstein (not big six though)
• More money (again)

- Technology

• Latest developments
• e.g. 3D, 4D etc.
• For example, Avatar took 10 years, developed cameras to shoot film

- The Big Six dominate 76.5% share of the market
- 60.1% of audience members prefer action/adventure genre
- Roughly 9/10 films shown in the UK are produced by The Big Six