Male Gaze

Choose an advert, a clip from a music video, film or TV show, analyse and apply the gaze theories (Laura Mulvey et al) to both. Apply the looks (listed above) to your advert and video where appropriate. You will present your video clip or advert period 5 today (6/11/13)



- Woman turn from sophisticated looking "office" worker type to animal, jumping in fountain.
- Emphasises boobs when jumper into fountain, see bra through shirt
- Given the "invitational" look at the beginning when first smelling the perfume
- Girl has nothing to do with the product
- Insinuates that men will be more powerful and attractive to women if they use the product